The synergy of visual communication and sustainability as brand value

The research aimed to review issues related visual communication synergy and sustainability in a brand. main problem was how the message through could work precisely quickly so that delivery of be delivered without errors because nature very immediate not lie. This used qualitative methods, namely descriptive-analytic, with deductive as well an inductive approach get fairly basic findings, reduce or minimize deficiencies communication. results discussion show building brand needs sustainable by creating functional, emotional, expressing themselves. In conclusion, goals objectives communicating identity are build, maintain, strengthen relationship between its customers. symbol encapsulates all elements connected value individuals. So, integration can enhance values.